Journal
My writings about email & all other things I want to highlight that my friends and family are sick of hearing about (my mom will deny this).
Why ESP’s and MAP’s need to be consulting more marketers
How can email vendors drive long-term customer retention? Here are 5 of my recommendations based on my experience with using 22+ email tools to build, execute, and drive marketing strategy.
London Unspam, May 2022
Why you should avoid using “click here” in your email copy
Embedding links in your emails with the copy “click here”? There’s an opportunity to provide our subscribers with a better experience.
Slow emails volume 10
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
Building emails with Beefree.io
Using a drag and drop builder for your emails within your ESP? You might be using BEE!
Terms & conditions update emails
Terms and conditions updates and privacy policy update emails when done well can be a great relationship builder with your subscribers. So how do you ensure they don’t fall flat with boring content?
Setting the stage for Subscriptions
What do SaaS and D2C brands have in common when it comes to subscriptions? Just about everything, and most importantly, the successful ones focus on retention.
Slow emails volume 8
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
Slow emails volume 7
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
10 ways to prepare for an email interview
What to do before your first interview in the email industry, and what questions you should be prepared to answer.
Sending email from a no-reply? Don’t.
Improve your customer experience, strengthen deliverability, and build relationships by avoiding sending email from a no-reply at all costs.
Why your sender address matters
If inbox Friendly From name’s disappeared tomorrow, would your Sender Address showing visibly in email inboxes leave you high and dry?
Slow Emails Volume 6
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
Slow Emails Volume 5
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
How to Elevate your basic email template
Not sure where to start with elevating a basic email template without HTML or CSS knowledge? From the logo, hero image, body copy, CTA button, and footer, there are a lot of opportunities.
Slow Emails Volume 4
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
Anchor links in email: the intricacies
Anchor links are widely known on the web, but why aren’t they widely known in emails?
Countdown timers: mpp’s latest email fatality
Slow Emails Volume 3
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
A/B testing: image placement
Let’s unpack A/B testing image placement within an email & how to translate results into future strategy.