Journal
My writings about email & all other things I want to highlight that my friends and family are sick of hearing about (my mom will deny this).
London Unspam, May 2022
Why you should avoid using “click here” in your email copy
Embedding links in your emails with the copy “click here”? There’s an opportunity to provide our subscribers with a better experience.
Slow emails volume 10
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
Slow emails volume 8
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
Slow emails volume 7
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
10 ways to prepare for an email interview
What to do before your first interview in the email industry, and what questions you should be prepared to answer.
Sending email from a no-reply? Don’t.
Improve your customer experience, strengthen deliverability, and build relationships by avoiding sending email from a no-reply at all costs.
Why your sender address matters
If inbox Friendly From name’s disappeared tomorrow, would your Sender Address showing visibly in email inboxes leave you high and dry?
Slow Emails Volume 6
Missed my last slow email? Catch up on my recap of email updates and tools I’ve been using over the past month
Anchor links in email: the intricacies
Anchor links are widely known on the web, but why aren’t they widely known in emails?
Countdown timers: mpp’s latest email fatality
Hiding opens with Apple’s new update
Apple’s latest privacy update in September 2021 is going to change the way email marketers measure engagement.
MailChimp Vs. Klaviyo
Comparing the basics of MailChimp vs. Klaviyo.
Email tools you need to know about
Email tools you should be taking note of.