Email tools you need to know about

A collection of email tools, talks, and reading materials ranging from analytics dashboards, dynamic elements, and hacks you can use to inspire your email marketing.

Analytics

• Reading Material: Two Google Analytics Dashboards you need to set up to track the success of your newsletter.

Accessibility

• Tool: Accessible Emails - improve the HTML code, and analyze past campaigns.

• Tool: Who Can Use - what colour combinations are accessible in your email design?

Copywriting

• Inspiration: Good Copywriting - a collection of email copy.

• Inspiration: emailmastery - a collection of email flow teardowns for SaaS and e-commerce brands.

• Tool: Schema.org - Gmail keywords that stand out in your inbox.

• Guide: Voice & Tone Content Guide - a resource centre of various Voice and Tone Content Guides.

Design

• Inspiration: Awwwards - landing page inspiration.

• Inspiration: Nice Very Nice - email collection form inspiration

• Inspiration: Really Good Emails - a collection of emails from top brands. Also has a fantastic weekly newsletter that I would recommend signing up for!

Dynamic Emails

• Tool: Sparkloop - add emoji reactions to your emails.

• Guide: How to Create an “Add to Calendar” button within your emails

Hacks

• Tool: sendview - find the ESP behind any email.

QA

• Tool: emailpreview.io - easily save an email & it’s relevant information as an image.

• Reading Material & Tool: Litmus - collaborative email tool allowing for QA rendering, spam filters, and improved email performance. Also has a fantastic resource centre of email knowledge.

Referrals

• Tool: Saasquatch

• Tool: Talkable

• Tool: Extole

• Tool: GrowSurf

• Tool: Yotpo

• Tool: Mention Me

• Tool: friendbuy

Rewards

• Tool: Smile.io - integrate points, referrals and VIP customers into your email marketing.