Gmail’s new email subscription center will give subscribers the ability to scroll through a list of email lists they are on, and unsubscribe.

Discover the critical role of accessibility in digital content, as revealed in a comprehensive blog exploring ADA compliance, the rise in digital accessibility lawsuits, particularly in e-commerce, and practical tips for email marketers on enhancing accessibility. Learn why accessibility isn't just an option but a necessity for all.

Email marketing unsubscribe rates will most likely increase in 2024 because of changes coming from big email clients like Google and Yahoo. This is a great opportunity for email marketers to revisit their strategy and take a chill pill instead of panicking over its impacts.

Seeing a spike in bounces? Your Gmail email addresses may have been reclaimed. Here's how you should be structuring your email marketing to mitigate deliverability impacts.

Every business should prioritize sending a welcome email. From making a lasting first impression to driving engagement and building trust, welcome emails play a pivotal role in enhancing customer relationships.

What are you leaving on the table when your emails are inaccessible? Revenue and relationships, of course.

Can AI help subscribers consume inbox content? Here’s my review of Shortwave, which claims to do just that.

Approaching developing a lifecycle strategy from scratch? Here are the basic pillars that I’ve built when setting Parcel up with the basics over the past year.

Gmail Annotations are a great opportunity for e-commerce brands to stand out in the promotions folder. With a simple code snippet in your header element, you can position yourself as a unique player in the inbox!

How easy is it to implement AI copy into email marketing? I took copy.ai for a test run and noted down my findings.

What’s the best approach when it comes to gathering customer feedback? In this A/B test, I am comparing a Catch All email involving multiple questions for a customer vs. an email that is one-question specific to determine what type of email customers are more inclined to reply-to.

Birthday emails are a fantastic way to automate retention building and surprise & delight your subscribers. This year, I’m sharing 5 emails I received and my review of their generous birthday treats.

Think you can’t check for email accessibility issues easily because you’re using a drag & drop builder? Think again.