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Email Marketing Strategist in Vancouver, BC.
Let’s talk email!
As an award-winning email marketer & founder of Email Characters — I’m genuinely obsessed with all things email. In my free time, I help brands and marketers excel at email marketing strategies. If you’re interested in learning more or working together, stick around!
About me
Interested in learning what my experience is with email, or curious to learn more about me?
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“Congrats, Naomi! You are so talented, a dream to work with, and I’m excited to hear what’s next post sabbatical”
⏤ Nicole Smith, Flytographer
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“I can’t say this enough: @emailfromnaomi is absolutely amazing I’m so lucky to be on her team.”
⏤ Avi Goldman, Parcel
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“We all need to take a moment to thank @emailfromnaomi for the summer sessions at @useparcel! She did an amazing job at hosting them and I learned something new at each one. WTG, Naomi! #emailgeeks #emailpeeps
⏤ Anne Tomlin, Emails Y’all
What I do
Many brands operate with one all-inclusive digital marketer - someone who is tasked with wearing 20 different hats. Because of this, email marketing, with the potential to have massive ROI, often takes a back seat and depreciates. By auditing, educating, and enabling clients to take control of their email program while still wearing their remaining 19 hats, Naomi whisks clients off into the world of ~email success~
Consulting
From Email Audits, to 12 week project consulting, to 1:1 zoom calls, I have worked with a variety of brands and businesses on how they can grow their email program beyond the basic email automations.
Resources & templates
Need some guidelines for your next email campaign? Check out some of my Notion resources you can use for briefs, reporting, or A/B testing.
Speaking engagements
Looking for an email expert for your next conference? I’ve spoken at various events from Marketing Profs, Movable Ink, and Email on Acid.
FAQs
Came here for an email question? Here are some quick q answers:
+ Should I be sending a newslettter?
Are you wanting to send one because all other brands are? Or because you have something worthwhile to say. Think about what action you want to drive from your user, and if a blanket blast send is the best route to drive your user towards your goal.
+ What is the best ESP?
Starting out? MailChimp. Have an e-commerce site? Klaviyo. Want to send push & in-app messages? Braze.
+ What emails should I send?
I recommend a welcome email sent as soon as you collect a subscriber’s address, and a minimum once a month engagement piece to engaged subscribers - this doesn’t have to come in the form of a traditional newsletter. Think outside the box.
+ What data should I collect on my subscriber?
You don’t want subscribers to fall out of your funnel before you even grab their email address. Make signup details simple. First name + email will suffice, and then cater your onboarding to gather more information if you want personalize your campaigns based on demographics or details.
+ What's a good open rate?
10-20% is safe. However, if you clean your email list, and send engaging content it should be much higher. I’d look for a 40-60% open rate for something like a welcome email.
+ How can I track the success of my email?
Check out these two Google Analytics dashboards from Dan Oshinsky. Game changers for measuring traffic and conversion.
Contact
Got a question? Smart or silly, I’d be happy to answer it for you.